News of the World 'Pimp my world cup' by WCRS

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The News of the World has signed up the world famous legendary hip-hop DJ Tim Westwood to front its World Cup marketing campaign - promising to 'pimp' its readers' experience of the tournament and, in the words of Westwood: "Turn your World Cup up to the max."

The campaign has been created by ad agency WCRS.  It kicks off this Thursday (15 April) with a 30-second TV ad promoting the paper's exclusive football sticker and album giveaway.

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Released: 15 April 2010


Creative agency

Eoin Mclaughlin and Thom Glover

Creative directors
Ross Neil and Billy Faithfull

Strategic planning
Richard Dunn and David Proudlock

Agency producer
Natalie Parish

Kit Lynch Robinson

Production company

Interim marketing director, News of the World

Rob Painter

Senior marketing manager
Erin Monahan

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