News of the World 'Pimp my world cup' by WCRS

0.0 0 Votes

The News of the World has signed up the world famous legendary hip-hop DJ Tim Westwood to front its World Cup marketing campaign - promising to 'pimp' its readers' experience of the tournament and, in the words of Westwood: "Turn your World Cup up to the max."

The campaign has been created by ad agency WCRS.  It kicks off this Thursday (15 April) with a 30-second TV ad promoting the paper's exclusive football sticker and album giveaway.

Share On:

Released: 15 April 2010

Credits

Creative agency
WCRS

Creatives
Eoin Mclaughlin and Thom Glover

Creative directors
Ross Neil and Billy Faithfull

Strategic planning
Richard Dunn and David Proudlock

Agency producer
Natalie Parish

Director
Kit Lynch Robinson

Production company
H.S.I

Interim marketing director, News of the World

Rob Painter

Senior marketing manager
Erin Monahan

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

The Sun 'sweepstake shaker app' by WCRS

The Sun 'sweepstake shaker app' by WCRS

WCRS has created The Sun's first stand-alone iPhone app to celebrate the Grand National race.

The Sun 'columnists' by WCRS

The Sun 'columnists' by WCRS

The Sun has launched an outdoor and print campaign in the Carlton TV region to showcase its daily columnists.