Ocean Spray 'good inside' by Arnold London

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Ocean Spray has launched a UK campaign aiming to present the cranberry drink to a new audience using a humorous tone.

The brand plays on the jokey stereotype that the British like tea and live in Castles.

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Released: 15 April 2010

Creative in this campaign:

Credits

Campaign title
Good on the inside

Chief creative officer
Pete Favat

Chief creative officer in London
Paul Shearer   

Global group creative director
John Petruney

Associate creative director
Lisa Taylor

Producer
Spring Clinton Smith

Assistant producer
Patricia Wasiolek

Production company
Redtree Productions

Director
Pete Favat

Editorial company
Assembly Required

Editor
Ellen Wallett Lacey

 

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