Budweiser 'Swap' by DDB

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Budweiser's new TV campaign celebrates the spirit of the FIFA World Cup and its ability to transcend cultural differences, promoting the image of Budweiser as a beer that brings people together.

The ad supports Budweiser's official sponsorship of the World Cup 2010.  In May, a second edit of the commercial will air in conjunction with their Predict & Win promotion.

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Released: 16 April 2010


Campaign title

Global advertising director
Andrew Sneyd

Marketing director
James Watson

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