Bernard Matthews 'Bootiful Choir' by Isobel

4.5 6 Votes

Isobel has resurrected the Bernard Matthews 'bootiful' slogan in a new £5m TV campaign for the food brand.

The ad starts with a little boy sitting at the dinner table enjoying a meal with his family.  He begins to sing the Joe Crocker hit 'You Are So Beautiful' when he is presented with a plate of Bernard Matthews' turkey drummers.  The rest of the family joins in, and suddenly they are accompanied by a full orchestra and professional choir. 

The campaign aims to reinforce the image of Bernard Matthews as popular brand providing great family meals. 

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Released: 19 April 2010

Credits

Project name
‘Bootiful Choir'

Client
Matt Pullen, Marketing Director, Bernard Matthews Farms

Brief
Bernard Matthews Farms are celebrating it's position as Britains favourite turkey company by reviving one of the country's most loved ad slogans. 

Copywriter
David Alexander     

Art director
Rob Fletcher

Planner
Steve Hastings

Media agency
Initiative

Media planner
Simon Kennett

Media spend
£1 million -part of £5 million marketing campaign

Production company
Hotspur & Argyle

Director
Theo Delaney

Editor
Frame Store

Post-production
Frame Store

Audio post-production
Jungle

Exposure
Nationwide TV - all channels.

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