Bernard Matthews 'Bootiful Choir' by Isobel

4.5 6 Votes

Isobel has resurrected the Bernard Matthews 'bootiful' slogan in a new £5m TV campaign for the food brand.

The ad starts with a little boy sitting at the dinner table enjoying a meal with his family.  He begins to sing the Joe Crocker hit 'You Are So Beautiful' when he is presented with a plate of Bernard Matthews' turkey drummers.  The rest of the family joins in, and suddenly they are accompanied by a full orchestra and professional choir. 

The campaign aims to reinforce the image of Bernard Matthews as popular brand providing great family meals. 

Share On:

Released: 19 April 2010


Project name
‘Bootiful Choir'

Matt Pullen, Marketing Director, Bernard Matthews Farms

Bernard Matthews Farms are celebrating it's position as Britains favourite turkey company by reviving one of the country's most loved ad slogans. 

David Alexander     

Art director
Rob Fletcher

Steve Hastings

Media agency

Media planner
Simon Kennett

Media spend
£1 million -part of £5 million marketing campaign

Production company
Hotspur & Argyle

Theo Delaney

Frame Store

Frame Store

Audio post-production

Nationwide TV - all channels.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus