The Sun 'maybe' by WCRS

3.1 5 Votes

The Sun has resurrected former England manager Terry Venables singing career for a World Cup TV campaign promoting its sport coverage and columnists, including

The ad features a minute-long rendition of the Elvis hit ‘If I Can Dream’, sung by Venables with the backing of other Sun columnists Ian Wright and Harry Redknapp.

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Released: 19 April 2010

Credits

Client
Jenny Williams, head of marketing, The Sun

Creatives
Rich Littler and Zac Ellis

Creative directors
Ross Neil and Billy Faithfull

Strategic planners
Richard Dunn and David Proudlock

Agency producers
Eliot Liss

Director
John Hardwick

Production company
HLA  

Media agency
Mindshare

Online activation
Glue

 

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