EMMA 'Keep the far right, right out' by Team Saatchi

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EMMA, an organisation that encourages multi-culturalism and diversity, has launched a hard-hitting campaign to highlight the dangers of voting for the far-right.

Team Saatchi has designed adverts featuring the most-recognized symbol of the far-right, the Swastika.  The use of Nazi symbolism is intended to make people think twice about voting for these parties, no matter how popularist thier manifestos seem. 

The campaign will encorportate outdoor and print work, as well as three shocking online films. 

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Released: 20 April 2010

Credits

Campaign title
'Keep the far right, right out'

Creative director
Ajab Samrai

Account handler
Gemma Morris

Sound studio
Wave Recording Studios

Sound engineer
Parv Thind

Illustrator
Noma Bar

Typographer
Roger Kennedy

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