IKEA 'Colleen' by Beattie McGuinness Bungay

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Beattie McGuinness Bungay has produced a new campaign for IKEA featuring 'the IKEA kitchen squad'.

In the three videos, the IKEA kitchen squad takes it upon themselves to completely demolish a woman's old kitchen and build her a new, updated one from IKEA products to her complete surprise.

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Released: 19 April 2010

Creative in this campaign:

Credits

Campaign title
'Colleen'

Client
Geraldine Stewart and Vala Magnadottir, external communications, IKEA

Copywriter
Laurie Smith

Art director
Steve Robertson

Executive creative director
Trevor Beattie

Creative director
Simon Bere

Planner
Andrew Wright

TV producer
Zoe Barlow and Gemma Fergie

Media agency
MediaCom

Media planner
Louise Martell

Director
Ben Caron

Production company
Monkey Kingdom

Editor
Cut&Run

Post-production
Rushes

Audio Post-production
Grand Central

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