Milka 'Cows Undercover' by Ogilvy Advertising

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Milka's new campaign aims to portray the product as a luxury chocolate and differentiate the brand by highlighting that it is made with alpine milk.

The message behind the advert is delivered in a humorous way with cows disguising themselves as other farm animals to hide the secret of Milka's alpine milk.

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Released: 19 April 2010

Credits

Campaign title
'Cows Undercover'

Client
Mark Sugden, UK marketing director

Writer
Sarah King

Executive creative director
Will Awdry

Creative partner/director
Scott Leonard

Planner
Nick Baker

Director
Andy McLeod

Photographer
Simon Stock

Editor
Andy McGraw, Cut&Run

Sound
Wave Studios

Media agency
MediaVest

Media planner
Laura Nixon

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