Milka's new campaign aims to portray the product as a luxury chocolate and differentiate the brand by highlighting that it is made with alpine milk.
The message behind the advert is delivered in a humorous way with cows disguising themselves as other farm animals to hide the secret of Milka's alpine milk.
Released: 19 April 2010
Client
Mark Sugden, UK marketing director
Writer
Sarah King
Executive creative director
Will Awdry
Creative partner/director
Scott Leonard
Planner
Nick Baker
Photographer
Simon Stock
Editor
Andy McGraw, Cut&Run
Sound
Wave Studios
Media agency
MediaVest
Media planner
Laura Nixon
Milka, the Kraft-owned Swiss chocolate brand, is reviewing its global creative account.
© Haymarket Media Group Ltd.