Shreddies 'search for new nanas' by McCann London

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McCann London has launched a social media campaign to build off the successful 'Knitting Nanas' campaign.

The 'recruitment' campaign uses Facebook and Twitter to search for new nanas, as the current crew cannot keep up with the demand for Shreddies cereal. 

A Facebook page dedicated to the cause allows users to upload pictures of their own nanas and vote on the new Nana. 

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Released: 19 April 2010

  • ShreddiesNanas.jpg

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Credits

Campaign title
'Search for new nanas'

Client
Craig Turner, senior brand manager, Shreddies

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