Age UK is a new charity alliance formed between Age Concern and Help the Aged. The new campaign aims to raise awareness of the Age UK brand and promote its services to those who most need them.
Actor Brian Cox features in the first TV ad discussing what issues people face in later life. The first executions will be followed by ads featuring actor Sir Ian McKellen and actress Eleanor Bron.
Released: 20 April 2010
Campaign title
Brand launch
Client
Lisa McCormack, marketing director, Age UK
Creative team
Simon Connor and Stephen Cross
Planner
Sid McGrath
Director
Richard Loncraine
Production company
Tomboy Films
Production producer
Glynis Murray
Post house
Kream and Smoke & Mirrors
Audio
Envy
Karmarama has created a new national TV campaign from Age UK to celebrate later life.
Age UK, the charity formed by the merger of Age Concern and Help the Aged, is launching a radio ad featuring weather presenter Sian Lloyd.
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