Age UK 'brand launch' by Karmarama

3.6 4 Votes

Age UK is a new charity alliance formed between Age Concern and Help the Aged. The new campaign aims to raise awareness of the Age UK brand and promote its services to those who most need them.

Actor Brian Cox features in the first TV ad discussing what issues people face in later life. The first executions will be followed by ads featuring actor Sir Ian McKellen and actress Eleanor Bron.


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Released: 20 April 2010

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Campaign title
Brand launch

Lisa McCormack, marketing director, Age UK

Creative team
Simon Connor and Stephen Cross

Sid McGrath

Richard Loncraine

Production company
Tomboy Films

Production producer
Glynis Murray

Post house
Kream and Smoke & Mirrors



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