Samsung 'a new dimension in TV' by CHI & Partners

3.2 7 Votes

Samsung is launching a new ad campaign to promote what it claims is the UK's first 3D LED TV.

The £8m campaign will break on ITV at half time during the Champion's League semi-final on the 28 April and will run across TV, print, outdoor and online for three months.

Video 1: The Samsung ad

Video 2: The making of the Samsung ad

 

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Released: 20 April 2010

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Credits

Campaign title
A new dimension in TV

Clients
Mikah Martin Cruz, marketing director and Ben Walsh, senior campaign planning manager, Samsung

Copywriter
Simon Hipwell

Art director
Matt Pam

Creative director
Charles Inge

Planner
Oliver Egan

Media agency
Starcom

Production company
Rogue Films

Director
Sam Brown

Editor
James Rosen

Post-production
The Mill

Audio post-production
Wave

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