Samsung 'a new dimension in TV' by CHI & Partners

3.2 7 Votes

Samsung is launching a new ad campaign to promote what it claims is the UK's first 3D LED TV.

The £8m campaign will break on ITV at half time during the Champion's League semi-final on the 28 April and will run across TV, print, outdoor and online for three months.

Video 1: The Samsung ad

Video 2: The making of the Samsung ad


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Released: 20 April 2010

Creative in this campaign:


Campaign title
A new dimension in TV

Mikah Martin Cruz, marketing director and Ben Walsh, senior campaign planning manager, Samsung

Simon Hipwell

Art director
Matt Pam

Creative director
Charles Inge

Oliver Egan

Media agency

Production company
Rogue Films

Sam Brown

James Rosen

The Mill

Audio post-production

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