Audi 'beauty and the beasts' by Bartle Bogle Hegarty

2.7 6 Votes

BBH's latest campaign for Audi promotes the brands product range with particular focus on the R8 Spyder model.

The ad begins with a loud and chaotic scene of vehicles driving and crashing at random echoing fair ground bumper cars. 

The R8 Spyder comes into view and avoids the other cars with ease, emphasising the manoeuvring capabilities of the vehicle.  

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Released: 21 April 2010


Campaign title
'Beauty and the Beasts'

Peter Duffy, head of marketing and James Millett, national communications manager

Creative directors
Nick Kidney and Kevin Stark

Creative team
Emmanuel Saint M'Leux and Simon Pearse

Producer BBH
Victoria Baldacchino

Team directors
Simon Coles and Bill Scott

Sam Brown

James Howland

Production company

Damien Morisot

MPC Final Cut

James Rosen, Final Cut

Aaron Reynolds, Wave

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