The Independent 'truth matters' by Beattie McGuinness Bungay

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Beattie McGuinness Bungay has produced a campaign for The Independent, promoting the paper's commitment to strengthening the democratic health of the country.

The message of the adverts is to remind voters that despite all of the elaborate campaigning by the parties, the decision and power remains in the hands of the people. 

The campaign also supports a significant redesign by the newspaper and the introduction of a unique section called the Viewspaper. 

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Released: 21 April 2010

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Credits

Campaign Title
'Truth Matters'

Client
Simon Kelner, Editor

Copywriters
Trevor Beattie and Michael Burke

Art Directors
Jade Trott and James Thexton

Planner
David Bain

TV Producer
Natasha Elster

Media Agency
Walker Media

Media Planner
Charlotte Mulvany

Director/ Animator
James Thexton

Illustrator
Dan Forde

Exposure
Viral, Print & Digital Outdoor

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