John Lewis promotes its price promise of 'never knowingly undersold' with a TV ad aiming to demonstrate its 'life long commitment' to customers.
The ad shows a woman growing up through every life stage and subtly weaves in the John Lewis promise as she is seen creating a home and family.
Released: 23 April 2010
Client
Craig Inglis, marketing director, John Lewis
Copywriters
Ben Tollett, Emer Stamp, Steve Wioland and Matt Woolner
Art directors
Ben Tollett, Emer Stamp, Steve Wioland and Matt Woolner
Planner
David Golding
Media agency
Manning Gottlieb OMD
Production company
Blink
Director
Dougal Wilson
Editor
Joe Guest
Post-production
MPC
Audio post-production
Jungle
Adam & Eve has launched the Christmas spot for John Lewis directed by Dougal Wilson, who also directed the award-winning "always a woman" spot for the brand.
Adam & Eve has released a new TV ad promoting John Lewis' electrical products.
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