John Lewis 'never knowingly undersold' by Adam & Eve

3.8 14 Votes

John Lewis promotes its price promise of 'never knowingly undersold' with a TV ad aiming to demonstrate its 'life long commitment' to customers.

The ad shows a woman growing up through every life stage and subtly weaves in the John Lewis promise as she is seen creating a home and family.

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Released: 23 April 2010

Credits

Campaign title
Never Knowingly Undersold

Client
Craig Inglis, marketing director, John Lewis

Copywriters
Ben Tollett, Emer Stamp, Steve Wioland and Matt Woolner

Art directors
Ben Tollett, Emer Stamp, Steve Wioland and Matt Woolner

Planner
David Golding

Media agency
Manning Gottlieb OMD

Media planner
Kate Green

Production company
Blink

Director
Dougal Wilson

Editor
Joe Guest

Post-production
MPC

Audio post-production
Jungle

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