Magners 'it's all gone pear shaped' by The Red Brick Road

3.5 2 Votes

Magners Pear is launching an outdoor campaign playing on the saying 'it's all gone pear shaped'.

The campaign is designed to look like it has been posted incorrectly aiming to make passers by look twice.

 

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Released: 23 April 2010

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Credits

Campaign title
Magners Pear

Client
Paul Bartlett, marketing director, Magners

Copywriter
Paul Mason

Art director
Mark Harrison

Creative director
Justin Tindall

Agency planner
Paul Hackett

Media agency
MPG

 

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