Magners Pear is launching an outdoor campaign playing on the saying 'it's all gone pear shaped'.
The campaign is designed to look like it has been posted incorrectly aiming to make passers by look twice.
Released: 23 April 2010
Campaign title
Magners Pear
Client
Paul Bartlett, marketing director, Magners
Copywriter
Paul Mason
Art director
Mark Harrison
Creative director
Justin Tindall
Agency planner
Paul Hackett
Media agency
MPG
Magners has launched the latest instalment in its "There's method in the Magners" campaign. The work features TV, outdoor, digital and social media activity, and will run nationally.
Magners has launched a print and poster campaign for Magners Specials, a new range of premium ciders, specially blended with natural ingredients.
© Haymarket Media Group Ltd.