Honda 'impossible dream' by Wieden + Kennedy

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Honda is launching an enhanced and extended version of its 'impossible dream' campaign which first aired in 2005 across Europe.

The two-and-a-half minute ad, created by Wieden & Kennedy London, uses Andy Williams' version of 'The Impossible Dream' song and continues to use the brand's strapline, 'The power of dreams.'

 

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Released: 26 April 2010

Credits

Campaign title
Impossible dream

Clients
Ian Armstrong, manager customer communications and Ellie Tory, manager customer communications

Exec creative directors
Tony Davidson and Kim Papworth

Copywriter
Sam Heath

Art Director     
Chris Groom

Producer
Dannie Stewart

Production company
Stink TV

Director
Ivan Zacharias

Production Manager
Sophie Hubble

Director Of Photography
Jan Velicky                       

Post production facility
The Mill

Online Producer         
Gemma Smith

Editor
Filip Malasek 

Sound Facility
Wave Studios

Music Editor
Jack Sedgwick

Music
The Impossible Dream, performed by Andy Williams

 

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