Jamie Oliver is at the centre of a new campaign from Sainsbury's as part of the supermarket's new 'taste' campaign.
The ad aims to highlight Sainsbury's commitment to sourcing high quality products. It shows how the supermarket works with farmers to ensure produce is picked at the correct time and delivered fresh to stores.
Released: 26 April 2010
Campaign title
Taste
Director
Peter Cattaneo
Jamie Oliver stars in a new TV ad for Sainsbury's in support of Red Nose Day.
Sainsbury's has launched an ad for 2011 to show the positive impact that collecting Sainsbury's Active Kids vouchers has on kids in people's local area.
© Haymarket Media Group Ltd.