Sainsbury's 'taste' by AMV BBDO

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Jamie Oliver is at the centre of a new campaign from Sainsbury's as part of the supermarket's new 'taste' campaign.

The ad aims to highlight Sainsbury's commitment to sourcing high quality products. It shows how the supermarket works with farmers to ensure produce is picked at the correct time and delivered fresh to stores.


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Released: 26 April 2010


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Peter Cattaneo

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