Arsenal FC will be dedicating its Premier League match on 29 November to the charity while the teams’ players, directors and staff will each be donating a day’s wages to help raise funds for the hospital.
Eastenders actress, Gooner and former Great Ormond Street patient, Barbara Windsor MBE provides a voiceover for the spot which will appear on www.beagoonerbeagiver.org.
It will also be seeded to various online communities in the run-up to the matchday, with the hope that supporters will join in and donate through the site.
The work is also supported by an outdoor ad campaign across London.
Released: 19 November 2009
Great Ormond Street Hospital 'Arsenal - charity of the year' by Brothers and Sisters
Four Arsenal players don mascot costumes in support of Great Ormond Street Hospital Children's Charity in this new pro bono campaign from Brothers and Sisters.
All Comments
Jessica Milner - 26 November 2009
I love this - particularly the track and the moment when Theo Walcott \(Wilcott?! Whatever?) reveals his identity to the young lad. Lovely. Not so keen on the Wild West swagger from them all near the end, but otherwise very nice indeed.
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Credits
- Creative Type:
- Television
- Agency:
- Brothers and Sisters
- Advertiser:
- Great Ormond Street Hospital
Project name Arsenal Charity of the Year 2009ClientAmanda Docherty and Alex Henderson at Arsenal FC, Sonal Amin and Dougal Hawes at Great Ormond Street Hospital Children’s CharityBrief To develop a campaign celebrating the Charity of the Season relationship and encourage fans to donate to the causeCopywriter Will FlackArt director Aaron WilmerProduction companyBrothers and SistersDirector Sam WashingtonEditor Joce at Final CutPost-production companyBen at Glassworks, Richard at MPC, Chris Grey at Brothers and SistersAudio post-production company 750MPH
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