The work aims to remind young guys that they should never be without their Bullet in order to take advantage of the pulling opportunities over the festive season.
The snow used in the campaign is fake and took three days worth of shooting in separate locations across London.
Released: 20 November 2009
Lynx 'snow prints' by Bartle Bogle Hegarty
Bartle Bogle Hegarty has unveiled its Christmas offering for Lynx building on this year's Pocket Pulling Power campaign.
All Comments
James T Kirk - 20 November 2009
Is the first one suggesting you should spray downstairs in the event of a number 69 coming along?
Ruby Rosamund - 23 November 2009
Doesn't look like the most fun. I think if I was risking freezing my nether regions like this I would at least get properly into it. But then rolling around on the floor doesn't leave pretty footprints does it?
The result of forcing Christmas/Winter onto any and every product whether suitably interesting... OR NOT.
paulc-c - 26 November 2009
Someone with a car account should be quick off the mark with the version on the car. I think it's a VW
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Credits
- Creative Type:
- Press
- Agency:
- Bartle Bogle Hegarty
- Advertiser:
- Unilever Lynx/Axe
Project nameSnow PrintsClientKatie Harrison, Lynx Brand Manager, Unilever UK LtdBrief Lynx Bullet gives guys pocket pulling power this Christmas Copywriter Dan Glover-JamesArt director Adam Thompson Media agency MindsharePhotographerJulian WolkensteinPhotographer’s agent Paul Cowen @ Horton Stephens
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