Performers, children, grannies and adults alike make a beeline for McDonald’s as the new spot aims to demonstrate the brand’s universal appeal, particularly with its new holiday menu on offer.
Released: 20 November 2009
McDonald's 'christmas' by Leo Burnett London
A panto audience and cast abandon the twee production in favour of the festive menu on offer at McDonald's in this latest campaign from Leo Burnett.
All Comments
Audio Android - 20 November 2009
Altho 2 b honest I prefer this straight forward style that the plainar$e bull$hit with children running around on farm. That was just plainar$e bull$hit.
AMSTERDAMAGED - 25 November 2009
MMMMM lovin it I'm not.... nice cheap 80's advertising feel about it though....
Richard Hayter - 25 November 2009
Last year's 'great escape' execution was better. This is the poor relation. A lot like this year's 'here come the girls' spot for Boots.
Jessica Milner - 26 November 2009
Yes James, so good that you can't even get the brand name right ;-)
I agree though, really like its last few campaigns.
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Credits
- Creative Type:
- Television
- Agency:
- Leo Burnett London
- Advertiser:
- McDonalds
Project name McDonalds ChristmasClientJill McDonald, Chief Marketing Officer Brief This year’s Festive Menu campaign continues the Great Escape theme of the last 2 years & positions McDonald’s as the ideal sanctuary from the pressures of Christmas.Copywriter Daniel FisherArt director Richard Brim Planner (creative agency) Rebecca Harris Media agency OMD-UKMedia planner (media agency) Natalie KellyProduction company RogueDirector Sam Cadman Editor Adam Spivey at The QuarryPost-production companyMPC
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