Set to the soundtrack of Rapture by Blondie, the film acts as a metaphor for the drink, starting and ending in a glass.

The UK campaign launches on Sunday (7 October) with a 90-second spot during the first episode of the new season of Homeland on Channel 4. TV will be supported by cinema, outdoor and digital.

The work was written by Kat Bojcuk and Steve Sorec, and directed by Megaforce through Riff Raff Films. The choreographer was Michael Rooney, son of the US actor Mickey Rooney.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs