Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
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Baileys 'cream with spirit' by BBH
Campaign Work, Thursday, 04 October 2012 12:32PM
Baileys' new global spot by Bartle Bogle Hegarty is inspired by the 30s films of the Hollywood director Busby Berkeley, renowned for his ability to turn dancers into "human kaleidoscopes".
Baileys 'cream with spirit' by BBH
Set to the soundtrack of Rapture by Blondie, the film acts as a metaphor for the drink, starting and ending in a glass.
The UK campaign launches on Sunday (7 October) with a 90-second spot during the first episode of the new season of Homeland on Channel 4. TV will be supported by cinema, outdoor and digital.
The work was written by Kat Bojcuk and Steve Sorec, and directed by Megaforce through Riff Raff Films. The choreographer was Michael Rooney, son of the US actor Mickey Rooney.
This article was first published on Campaign Work
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