Virgin Atlantic 'Escape To Mumbai' by RKCR/Y&R

Virgin Atlantic 'Escape To Mumbai' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R sought inspiration for the campaign in traditional Bollywood film posters, with the route launch message delivered as a spoof film title, Escape To Mumbai.

The ad was written by Barnaby Blackburn and Gustavo Kopit. Media was planned by Manning Gottlieb OMD.

This article was first published on Campaign Work

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