In association with
Campaign Work, Friday, 05 October 2012 04:00PM
Rainey Kelly Campbell Roalfe/Y&R sought inspiration for the campaign in traditional Bollywood film posters, with the route launch message delivered as a spoof film title, Escape To Mumbai.
The ad was written by Barnaby Blackburn and Gustavo Kopit. Media was planned by Manning Gottlieb OMD.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.