In association with
Campaign Work, Friday, 05 October 2012 04:20PM
The campaign will run in the UK and Ireland across press and outdoor channels.
This article was first published on Campaign Work
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.