VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
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Mercedes-Benz '#youdrive' by AMV BBDO
Campaign Work, Monday, 08 October 2012 12:27PM
Mercedes-Benz has handed over the storyline for its latest series of ads to Twitter users.
Mercedes-Benz '#youdrive' by AMV BBDO
The campaign features a series of three ads by Abbott Mead Vickers BBDO that promote the car marque's new A-Class to young people.
The ads centre on a musician, played by Kane Robinson, and a professional driver, who are chased by the authorities on their way to a secret gig.
At the end of the first two ads, viewers will be asked to choose what the characters should do next. They can vote on Twitter with the hashtag #youdrive.
This article was first published on Campaign Work
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