Agency: Wieden & Kennedy London
In association with
Campaign Work, Thursday, 22 November 2012 08:00AM
Shell has launched an interactive video to encourage people to think about the importance of energy in their lives. The activity uses the narrative of the above-the-line "energy mix" ads, created by JWT London, and allows online users to decide where the action goes next. It was created by Chris Jones and Hugh Todd. The production company was Interlude.
This article was first published on Campaign Work