As part of Comparethemarket.com’s sponsorship of Coronation Street, VCCP has created a film showing Russian meerkats composing an ode to Weatherfield. In the work, the brand character Aleksandr Orlov performs with a meerkat band. Released online, the film gained 1.2 million views on YouTube overnight. It will also be shown on TV during Coronation Street on 23 November. The work was written by Javier Romartinez, art directed by Stephen Misir and directed by Darren Walsh through Passion. Post-production was by Rushes. Comparethemarket.com signed a £30 million three-year deal, the biggest of its kind in the
UK TV industry, to sponsor ITV’s long-running soap in July.

This article was first published on Campaign Work

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