In association with
Campaign Work, Thursday, 22 November 2012 08:00AM
Google has launched a "digital creativity guidebook" that is designed to show the industry the different ways in which people are using its suite of products, and how marketing professionals can use them creatively. Adam & Eve/DDB developed the digital pop-up book, which can be found at www.creativesandbox.com, with Google.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.