SodaStream "the SodaStream effect" by Common

Campaign Work, Wednesday, 21 November 2012 09:49AM

SodaStream has launched a global TV campaign which premieres in the UK on Thursday 22 November. The work confronts the soft drinks industry and its bottling and reveals a new visual identity, logo, branding and tagline.

SodaStream was forced to pull the TV ad hours before it was due to air, after Clearcast slammed it for its "denigration of the bottled drinks market."

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs