Campaign Work, Wednesday, 21 November 2012 09:49AM
SodaStream has launched a global TV campaign which premieres in the UK on Thursday 22 November. The work confronts the soft drinks industry and its bottling and reveals a new visual identity, logo, branding and tagline.
SodaStream was forced to pull the TV ad hours before it was due to air, after Clearcast slammed it for its "denigration of the bottled drinks market."
This article was first published on Campaign Work
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.