VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Thursday, 29 November 2012 08:00AM
Western Union is marking its sponsorship of the Uefa Europa League and the Pass initiative with a new poster campaign. For every pass made in the tournament, Western Union will donate a day of education to underprivileged children. The work, created by 180 Amsterdam, combines the logos of the football clubs that have qualified for the knockout round of the Europa League. It was written by Bryan Stewart and art directed by Ed Ryder and Tim Howman.
This article was first published on Campaign Work
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.