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Campaign Work, Thursday, 29 November 2012 08:00AM
The watches and jewellery brand Diesel TimeFrames is launching a global campaign, by Crispin Porter & Bogusky, that inspires people to make the most of the time they are alive. A TV ad is supported by an online survey that calculates the number of days users have to live. It was written by Emma Penz, art directed by Martin Jon Adolfsson and Philip Sinclair, and directed by Anthony Dickenson through Pulse.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.