In association with
Campaign Work, Thursday, 29 November 2012 08:00AM
A Christmas Carol gets a celebrity makeover by Sid Lee for this year’s Christmas campaign from Adidas. "The cautionary tale of Ebenezer Snoop" features the rapper Snoop Dogg and sport stars including the footballer David Beckham, the basketball player Derrick Rose and the tennis player Andy Murray. The work was written by Brad Getty, art directed by Jamie Gurnell and directed by Jake Szymanski through Jimmy Lee. It includes an online film, with illustrations by the Beavis And Butt-Head artist JJ Sedelmaier.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.