General Electric "we all make progress" by W&K Amsterdam

Campaign Work, Thursday, 06 December 2012 08:00AM

General Electric has launched the second phase of its brand campaign highlighting its partnerships in the Middle East, North Africa and Turkey. Created by Wieden & Kennedy Amsterdam, the work aims to illustrate the company’s commitment to human progress in the region. The TV spot was shot in two General Electric facilities in Saudi Arabia and Qatar. The campaign was written by Zach Watkins, art directed by Craig Williams and directed by Jamie Rafn through Smuggler. Glassworks handled post-production, while audio post-production was by GCRS.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs