Campaign Work, Tuesday, 04 December 2012 11:55AM
TBWA\Media Arts Lab has created a print campaign for Apple's iPad mini. It features an image of an actual-sized iPad mini in the corner of a magazine's back cover showing the same image that's on the front cover.
The ads have run in Time, Marie Claire, Women's Health, The New Yorker, Entertainment Weekly and Business Week. They were created by Melinda Keough, Paul Wysocan and Joe Fotheringham. The photographer was Andy Bettles.
This article was first published on Campaign Work
It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post…