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Campaign Work, Tuesday, 04 December 2012 12:02PM
KFC is launching a commercial as part of a £4 million TV campaign to promote Krushems, its range of creamy drinks mixed with confectionery. The 60-second spot for Mint Aero Krushems, which launched this week, was choreographed by the Austrian artist Willi Dorner and features acrobats from South Africa’s Zip Zap Circus School. The ad, created by Bartle Bogle Hegarty and directed by Bastian Glaessner through Blink, was inspired by Dorner’s Bodies In Urban Spaces project, which features human bodies squeezed into nooks and crannies in towns and cities. The work was created by Olly Courtney and Tom Evans. Post-production was handled by The Mill, with audio post-production by 750mph.
This article was first published on Campaign Work
Electronic Arts has been named the number one brand in the Social Brands 100. EA won for its ‘Battlefield 3′ first-person shooter game and beat American Airlines, Innocent, Argos and Tesco, who all made the top 10.