Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Campaign Work, Thursday, 06 December 2012 08:00AM
The Assembly has created a national awareness campaign for the charity Parkinson’s UK. The work mixes up images of six everyday tasks that are difficult for those affected by the condition, including making a cup of tea and tying a tie. The outdoor and press campaign will be supported by digital and social media and run for two weeks from 10 December. It was written by Sean Doyle and art directed by Alexandra Taylor.
This article was first published on Campaign Work
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…