VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Thursday, 06 December 2012 08:00AM
Racing Post has launched a campaign featuring a Brazilian football pundit from the 70s called "Puntinho", designed to drive people to the sports betting brand’s app. The work, which will run on TV and online, shows a group of out-of-shape Brazilian footballers warming up. The films were directed by Tom King through Gas & Electric. Post-production was by Framestore.
This article was first published on Campaign Work
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.