Sky Movies "train" by WCRS

Campaign Work, Thursday, 06 December 2012 08:00AM

Sky Movies has launched its Christmas campaign, by WCRS, featuring a magical train powered by marshmallows, stoked by a Yeti and driven by a Willy Wonka-esque driver towing carriages packed full of movies. The train is conjured up by a little girl as she watches Sky Movies at home. The work showcases the array of on-demand content that Sky Movies has for the Christmas period, including Happy Feet Two, Mission: Impossible – Ghost Protocol, The Muppets and The Adventures Of Tintin: The Secret Of The Unicorn. The spot was created by Katy Hopkins and Steve Hawthorne. It was directed by Ivan Bird through Rattling Stick and post-production was by The Moving Picture Company.

This article was first published on Campaign Work


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