Campaign Work, Monday, 07 January 2013 09:51AM
In the TV ad, a man steps out into his garden for an early morning cigarette. After he inhales, a small tear appears in the cigarette paper and starts to reveal what appears to be a tumour.
This article was first published on Campaign Work
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.