Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Moneysupermarket.com "astronaut" by Mother
Campaign Work, Thursday, 10 January 2013 08:00AM
Moneysupermarket.com has launched a Top Gun-inspired spot by Mother as part of its "you’re so Moneysupermarket" campaign. The ad follows the transformation of the everyman Alan, who has saved £300 on his car insurance. In the spot, Alan and his family join a crowd of spectators waiting to see a rocket launch. Donning his son’s cycle helmet, he decides to march with the astronauts in the direction of the launch pad. The action is set to Take My Breath Away by Berlin, which is featured in Top Gun. The work comprises a full-length 60-second and a ten-second ad, as well as a radio spot. It was directed by The Glue Society through Independent. Post-production was handled by The Mill.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Planner Direct Recruitment Up to £50,000, Central London
- Strategy Director Direct Recruitment £80,000 - £90,000 + bens, Central London
- Senior Strategist Direct Recruitment £70,000 - £80,000 + bens, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Initiative scoops Amazon global media business
- Polycell gets cheeky in crack-filler campaign
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
