Warburtons has spent £16 million on its biggest-ever campaign, the first created by WCRS since winning the business last year. The activity includes three TV ads directed by Anton Visser through Velocity Films. Each spot shows a fan of the bread brand writing to its chairman, Jonathan Warburton, to explain the effect his products are having on their life. The ads were created by Naz Nazli and Rob Welch.

This article was first published on Campaign Work

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