Hugh Grant stars in a new ad by Bartle Bogle Hegarty to promote Guardian News & Media’s weekend papers. The campaign marks the first time that GNM, led by the chief commercial officer, David Pemsel, and the director of brand and engagement, Richard Furness, has launched a January push for its weekend offering. The satirical premise of the ad is that the Saturday Guardian and The Observer effectively "own the weekend". The film, directed by Tim Godsall through Biscuit Filmworks, is a pastiche of a Jerry Bruckheimer blockbuster trailer and contains a series of spoof scenes. It will appear on TV, in cinemas and online. The work also includes outdoor and digital ads. It was created by Wesley Hawes and Gary McCreadie.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs