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Barclays "you vs unconditional love" by BBH
Campaign Work, Monday, 14 January 2013 05:21PM
Barclays "you vs unconditional love" by BBH
Bartle Bogle Hegarty has created a TV spot for Barclays to promote its "Family Springboard" product, which allows parents to put savings towards their loved ones’ mortgages and get their money back with interest. The spot, which is voiced by Jim Broadbent, signals a more emotive approach for the brand. It focuses on the relationship between a father and daughter as she grows older. The daughter’s demands progress from toys to a car and, finally, a home of her own. The 60-second film was created by David Kolbusz and Dominic Goldman, and shot in South Africa by Guy Shelmerdine through Smuggler. It marks a break from previous campaigns, which used metaphors to communicate the bank’s services.
This article was first published on Campaign Work
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A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
