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Campaign Work, Thursday, 17 January 2013 08:00AM
Nike’s latest signing Rory McIlroy spars with his Ryder Cup rival Tiger Woods in a new spot by Wieden & Kennedy Portland. The 30- and 60-second versions show the golfing stars engaging in a game of one-upmanship at the driving range. The pair hit balls into cups, glasses and bowls all the way from the driving range into restaurants, houses, offices and a wedding reception. The work was written by Shaine Edwards and art directed by Derrick Ho. It was directed by Wayne McClammy through Hungry Man.
This article was first published on Campaign Work