Aunt Bessie's 'Margaret and Mabel' by VCCP
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McDonald's "Chicken McBites" by Leo Burnett
Campaign Work, Thursday, 17 January 2013 08:00AM
McDonald's "Chicken McBites" by Leo Burnett
McDonald’s has launched an animated campaign for Chicken McBites created by Leo Burnett. In the work, the product is depicted as a meteor landing in a tiny world and is worshipped by its inhabitants. The animation turns out to be a doodle drawn by a McDonald’s customer eating the bites. The campaign was written by Blake Waters and art directed by Will Thacker.
This article was first published on Campaign Work
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Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
