VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Thursday, 17 January 2013 08:00AM
Visit Wales has released a TV spot as part of its tourism campaign by Wieden & Kennedy. It features three real-life couples living in Wales who share their experiences of three destinations. Visit Wales wants to raise awareness of the country as an antidote to lazy, sun-lounging holidays. The work, which targets over-45s, was written by Al Merry, art directed by Ben Everitt and directed by Siri Bunford through Knucklehead.
This article was first published on Campaign Work
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.