Campaign Work, Thursday, 17 January 2013 08:00AM
A new TV campaign for New York Bakery Co, created by Now, launches on Friday 18 January. The work uses recipe suggestions to help inspire families to explore different ways of using bagels. It is part of the company’s communications investment this year, which includes a package redesign and PR activity. The ad was created by Lee Goulding and directed by Sean de Sparengo through Believe Media.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.