Asics has launched a global campaign, spanning TV, print and social media, that focuses on motivating everyday athletes. A Facebook app with tailored training strategies forms part of the push. The campaign, created by 180 Amsterdam, launches with a 60-second TV ad directed by Kim Gehrig through Somesuch & Co. The work was created by Martin Terhart. Online films also form part of the campaign.

This article was first published on Campaign Work

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