Campaign Work, Thursday, 24 January 2013 08:00AM
The Brooklyn Brothers has created its first work for Warehouse since winning the business last year. The campaign, which comprises press, outdoor and in-store work as well as digital films, launches the fashion chain’s spring/summer 2013 collection. It features women "on the go" in the city, going about their day. The activity aims to create a new positioning and tone of voice to reach a new generation of urban, fashion-savvy women. The photographer and director was Frederike Helwig and the production company was We Folk.
This article was first published on Campaign Work
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.